Organic water has arrived. Has the trend gone too far?
- by Piper Weiss, Shine Staff, on Thu Jul 21, 2011 4:21pm PDT
Your water is purified, PVC-free, sustainable, artesian, and infused with antioxidants. But is it organic? Llanllyr Source, a British brand of bottled water, is claiming it is. The brand says the soil above their bottled water source is an organic farm, so by language osmosis the H2O has absorbed the coveted stamp of health.
For the record, water can’t technically be organic because it doesn’t contain carbon. But don’t expect that to stop marketers. Two other water companies, Totally Organica and Highland Spring are pushing an “organic” agenda by using roundabout terminology, according to Mother Jones.
The reason? Organic is the new sex. It sells. People are willing to pay a little more for peace of mind that their fruit, dairy and veggies are grown without hormones or pesticides. Even preservative-packed dry goods with a host of other artificial ingredients get a boost from the organic label. Doubtful if Kraft’s organic mac and cheese is much different in flavor or wholesomeness from the original product but a few less toxins in powdered cheese isn’t a bad thing for consumers or the environment.
But food isn’t the only industry adopting the label. Now you can buy everything from dog food to clothing andbeauty products that bare the organic stamp of approval. There’s no doubt the organic movement has been a boon for the environment but it’s also begun to drive consumers a little crazy. As more industries warn of the dangers of inorganic materials, it’s easy to start getting paranoid. Are there toxic chemicals in the couch? Are they coming from the TV? If tinfoil was organic, we’d be thisclose to putting it on our heads.
Does any of it make a difference? Depends on the product, its user and who you ask over in marketing. Check out some of the most unexpected organic-labeled products on the market and then tell us which ones would make a difference for you.